Advertising Tag Lines...

Once upon a time in Singapore, there lived a happy couple, Mr & Mrs Ng, with their 3 lovely daughters; Elaine, Ena & Ella. The 3 daughters were brought up in a prim-and-proper way and when they reached 20, they were still virgins.

Years passed, and it was time to get them married, so the parents found them the most suitable guys, got them married and were preparing to set-off on their individual honeymoons. As "concerned" (more like "kay-poh") parents, Mr & Mrs Ng were curious about their daughters' first-night experience so before the daughters went on their respective honeymoons, Mrs Ng told them, "Your father and I want to know about your 1st night encounters and whether you are satisfied. Write a letter to us, but as not to raise your husbands' curiosity, you all must use a code-name to describe your experiences."

So, the excited daughters were off. A week passed and Mr & Mrs Ng got the first letter. It was from Elaine. They opened the letter and found the word STANDARD CHARTERED and immediately took the newspaper and looked for the Standard Chartered advertisement.

"Ah! here it is!", exclaimed Mr Ng. The motto for Standard Chartered was.... "BIG, STRONG & FRIENDLY"

Mr & Mrs Ng were happy.

A week later, they got another letter and this time it was from Ena. The content was simply "NESCAFE". So, again they took the newspaper and looked for the Nescafe ad.

"Ah! here it is. "NESCAFE: PLEASURE TILL THE LAST DROP".

Mr & Mrs Ng beamed with joy.

Another week passed, followed by a month and yet another but still no letter from Ella and the Ngs became worried. Finally, the letter came. It was scribbled and could hardly be read, but Mrs Ng managed to figure it out. The code-name was "SINGAPORE AIRLINES". Mr Ng rushed to the nearest store and got a newspaper and flipped the pages frantically.

"Ah! Here it is!" Mrs Ng grabbed the page and read aloud. Before she could finish, <> she fell off her chair!

The motto was ..."7 TIMES A WEEK, 4 TO 6 TIMES A DAY, NON-STOP".

CHEERS!